Opportunity Management

An Opportunity is a qualified Lead. It means that there is a match between the potential customer’s requirements and the products and services that your company offers.

A sales executive qualifies a Lead into an Opportunity once they understand the potential customer’s requirements better and dedicate more time and attention to turn them into customers.

An opportunity can also come from an existing customer when they enquire about more products and services.

It is important for a Sales executive to log and update every Opportunity since it helps all the stakeholders to understand who is working on which opportunities, the details of each opportunity, and the likelihood of closing an opportunity. This will help your company’s sales managers to observe patterns and improve sales processes and also project accurate revenue.

Let’s understand the role of Opportunity in CRM and how it is linked to different scenarios while acquiring a Customer.