Sales reports are an essential step while reviewing and improving an organisation’s sales process. Having access to sales transactions clocked over a long period of time will help us analyse various sales trends. These insights enable us to make changes to our sales processes internally and change the products and services we offer to our customers.

Analyzing different sales reports like quotation trends also helps an organisation’s inventory and production teams gain insights into potential incoming orders.

Also, with the help of sales reports, sales managers can even generate meaningful projections for future transactions since they will have access to accurate data from previous ones along with details of quotations shared with prospective clients.